Advantages of Finding The Right Video Marketing Company

Don’t have the budget to have your own video production department? No problem. You can find lots of professional, experienced video marketing company that will help you with creating a perfect animated explainer and attract new customers.

In fact, there so many video production studios and agencies on the internet, it’s hard to choose the right one. You need to take some time and go through their websites, portfolios and show reels. Here’s how to find the best people for the job and how that can make a big difference for your business.

Step one: figure out what you want

Do you need one specific video for a product you’re about to launch? Or maybe a series of brand videos that would create lots of buzz around your business? In other words, is it going to be a one time thing or a steady relationship with the video production company? That being said, once you find the right agency, you don’t have to commit to it for the rest of your career. You can always part your ways and work with another studio.

With that decision out of the way, we now need to set a budget. This will be very important once you contact the video production company of your choosing, because one of the first questions they are going to ask is, “What is your budget?” But how would you know what kind of money would you need to have your video done? Simple: ask for a couple of quotes from a bunch of agencies. Contact them and say you need, let’s say, a 60-second long animated brand video. Then you compare the quotes and once you find the right company, you know what type of content you can afford and commission it.

Step two: choose what’s best for you

Now that you know exactly what you need, it’s time to find people who will do it for you. Make a list of video production companies and then go through their clients’ reviews and see what type of businesses trusted them with making a video ad. Maybe you’ll find some from your industry? That would mean the marketing agency already knows your market and has the know-how and insight into your customers’ needs.

That’s a very important point, especially if your business is a niche one and people seem to have a hard time understanding your product — all the more reason why you need an explainer video! The last thing you need is your video marketing company spending a lot of time trying to figure out how to communicate with your potential customers while having a hard time understanding what are you selling.

Step three: production time!

Now’s the time your video production company finally gets to work. The script comes first. Based on your brief, a copywriter prepares an engaging story to communicate the main idea behind your product. Then, the illustrators bring the characters from the script to life and for the first time, you can see how your animated video is going to look like. It’s only after the animators start their work that the movie really starts to take shape. Along with the movement, there come the sounds and voices — music and voice over.

When all the pieces are in place, your video is ready. It is now time to find out if the audience is going to like it! The best way to communicate with your potential clients is of course through social media. You can get real-time feedback from people all around the world. It’s worth mentioning here that you probably should invest roughly the same amount in promoting your video as you invested in producing it.

What does your company gain?

So you’ve found the right video marketing company, you now have your own animated explainer video (or maybe a series of videos!) and it’s already out there on the Internet. Now what? What’s the best outcome you can hope for? Was it all worth the effort? Let’s find out.

Here’s some statistics. 85% of all internet users in the United States watched online video content monthly on any of their devices. People are so attached to their smartphones, that it’s their number one source of all entertainment. Especially when it comes to YouTube videos, movies they watch online trough steaming services and all kinds of mobile games.

Also, 87% of marketing professionals use video as a marketing tool. It’s hard to imagine a modern-day company not using video in some shape or form to get new customers. Making an engaging video and putting it online is the go-to market strategy today. It really pays off, too. 88% of video marketers are satisfied with the ROI of their video marketing efforts, the study shows. You want your company to be part of those 88%.

‘That’s all very nice’, you might be thinking, ‘but what I need are leads. Will I get new leads by having a video online?’ Well, the short answer is yes. 93% of marketers say they’ve landed a new customer thanks to a video on social media. That’s a huge number! Also, researchers say you can get 66% more qualified leads per year. How does that sound? Those number should convince anyone that video marketing is a must.

Just do it!

If you want to keep ahead of the competition, defend your market position and build your competitive advantage, you should definitely hire an experienced company – like Pat Animation, one of the best animation production studios out there. Each day you’re procrastinating or having second thoughts about the whole thing, you are missing out on a great opportunity for your company. And why should you do that? There are no downsides to marketing your products with online video content. So what are you waiting for? Figure out what you want, choose what’s best for you and make your first animated video explainer. Get lots of new leads, land new customers and start expanding your business!