Inspire, Engage and Sell With Animated Ad Campaigns

Advertising is one of the finest expressions of creativity. With increasing competition across the board, businesses have to constantly look at innovative ways of advertising. Not too long ago roping in a celebrity to endorse a product was seen as the only road to success. Thankfully that isn’t the case anymore and has created a more level playing field for businesses with smaller advertising budget. Audiences have matured and today it is possible for businesses to sell their products/services with a good ad campaign sans celebrity endorsement.

Modern advertising requires businesses to be creative and imaginative. More than the product or services you need to sell the story behind it. Your business needs to present itself as a problem solver and this is where tutorials, behind the scene stories, review themed ad campaigns yield dividends. Animated ad campaigns are very popular these days and the most potent way of selling products. By working closely with an animation production studio you will be able to create stellar marketing campaigns. The question you may have – why animation? Let’s look at why animated advertising campaigns

Animation inspires interest

The first objective of any ad campaign is to inspire interest in target audience. If you fail on this front your campaign is unlikely to yield any results. But this is easier said than done in a digital savvy world. Most users prefer to scroll through websites and social media feeds than wait and take note of what’s being said these days. This is where animated videos offer you the much needed traction with your audience. They grab attention immediately and let you deliver the message in a meaningful way.

Animation engages more than anything else

Once you have grabbed attention of a target user the next step is to leave them spellbound with your products and services. In other words you need to engage them with your ad. Now imagine a talking head occupying the screen and blabbering about the product. Will that sell? Unlikely, but replacing the talking head with animation would surely do. The constant movement on the screen along with graphic have the ability to hold your audience together. It ensures that the intended message is delivered.

You can create continuity with your campaign

Animation offers you an excellent opportunity at advertising and i.e. continuity. Recall Coca Cola’s Video Game ad campaign a decade ago and how they used the theme over a series of advertisements. Every time GTA inspired ads came on screen people connected the dots. You can draw inspiration from that and using animation in your campaign serves good from the continuity perspective. You will be able to create multiple ads around the same them and increase your brand’s visibility and recognition.

Animation has longer shelf life

Ad campaigns do have a shelf life. For instance a product endorsed by a celebrity is sellable as long as the celebrity garners mass following. Once they drop in terms of cult popularity ads featuring them also lose out on their gripping power. Animation on the other hand is timeless. If the message is relevant you can continue to use them for years. They appear as fresh and creative as they did when your audiences saw them for the very first time.

At Pat Animation we are a leading animation production studio and have worked with businesses across the board. We specialize in creating animated ad campaigns, explainer videos and other forms animated marketing campaigns for the traditional as we as digital platforms. There are endless possibilities when it comes to marketing your business through animation. Hire us and see the difference we make.