It has already been proven that to remain buoyant in business today, your business needs to go the digital media way. A type of content, especially potent for businesses to attract customers and communicate effectively with their online customers is video animation.
The power of animation is not unknown to us—we’ve seen it in so many kids’ films that this tool is now being used successfully in website videos and several other forms of corporate communication.
The use of corporate animation yields great benefits in business. Here are the top five of them:
Today, the short attention spans of visitors and their impatience to watch anything longer than 90s works in favor of corporate animation. The job of an animation video company is to communicate the company’s message in 90 secs or less.
A form of corporate animation that further answers the problem of short attention spans is the animated infographic video. By creating specific goal-oriented explainer videos using animation, these videos put across the message or learning in an easy-to-understand manner. Besides, infographic videos can help customers take in large amounts of data in easily digestible chunks.
Another interesting benefit is that depending on the nature of one’s business, one can develop a distinct style of an infographic that can serve as their brand ambassador.
With very little time to communicate a message, animation helps tell a story quickly and effectively. According to research, a minute of animation and video is worth 1.8 million words! With the power of animation, businesses can put across their main selling points to consumers quickly and clearly and achieve the desired success.
Using animated videos on your website radically improves your SEO and can assist in ranking your business much higher than by other means on Google searches. This increases your online visibility and makes your business more accessible to customers online. Viewers spending more time on your site enjoying your video is an additional benefit where Google is concerned. In fact, this is a good enough reason for the exponential growth of animated videos in the recent past.
If your business is trying to promote a complex industrial process, for instance, the animation is the best way of communicating it. By doing this, anyone can easily understand it and visualize it. Animation does this by breaking down a difficult concept into small easy-to-understand bits of information and supports it with relevant animation.
Corporate video animations don’t only keep your customers engaged. They also motivate them to buy from your site and help you make profits. Statistics prove that by including an animated video on a company website, your conversion rate can soar by a maximum of 80%! By this means, you can market any product you choose—serious or light-hearted but you will see significant profits.
Making a concept easy to learn and enjoyable makes the animation mode of learning very impactful. The retention capacity of audiences is high, and they go back with new learning which they can apply to their daily work. In fact, animation has the power to give life or animate to static concepts which help deliver more meaningful lessons to the viewer.
In light of the points made above, corporate animated videos are excellent marketing tools that can quickly and surely take your business and its products places. However, for this to happen, businesses need to hire professional corporate animation studios like Pat Animation that has a track record of success in this field. To know how this company can serve you, reach out to them by email at newbiz@patanimation.com
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